What having thousands of followers really means

What thousands of followers on social media really means

  A funny thing happened between hitting over 10k followers on Instagram and 13k+ followers on Twitter. Suddenly people—anyone, from people I hardly know to people I have never engaged with before—started turning to me as though I were some kind of superstar or skincare maven. Don’t get me wrong. I’m no dummy when it comes to holistic living, having practiced it since my mom … Continue reading What thousands of followers on social media really means

8 beauty brands confess to loving--and using--these products from other lines

8 beauty founders confess to loving these products from other brands

Even an expert formulator loves to explore the beauty field once in a while. Do you ever wonder what the brands are using besides their own formulas? One day when I had zero time on my hands, I couldn’t help but reach out to these awesome entrepreneurs to find out—and they delivered! Sometimes it’s more than curiosity about the competition that draws a product developer … Continue reading 8 beauty founders confess to loving these products from other brands

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The insider’s scoop on the MOST IMPORTANT questions to ​ask before investing in skincare

It may be a First World problem to be overwhelmed by too many beauty brands—and certainly not an issue any of us experienced even five years ago. But today we are faced with shelves filled with enticing looking serums, cleansers, and companies with no clue where to begin discovering which one is right for us. How do we narrow down the choices, spot the fakes, … Continue reading The insider’s scoop on the MOST IMPORTANT questions to ​ask before investing in skincare

Beauty simplified: your cheat-sheet for choosing the products you really need

Beauty simplified: your cheat-sheet for choosing the products you really need by a pro who knows

  Believe it or not, the most frequently asked question that Ayla founder Dara Kennedy gets isn’t which serum to use. It is this one: “Do I need to use products that are all from the same line?” While understanding the allure of matching products, Dara still offers this answer: “It’s not necessary.” Actually, Ayla’s approach to beauty is one of fluidity in general. Dara … Continue reading Beauty simplified: your cheat-sheet for choosing the products you really need by a pro who knows

An insider peek at Indie Beauty Expo

An insider peek at IBE + scroll down for exclusive coupon code available now

With Indie Beauty Expo just three weeks away, I thought that this post—originally published on Facebook—would be relevant to share on my blog too…. Recently, I received a backhanded compliment from a friend. She congratulated me on my online success and on doing work that is “so meaningful to me.” But rather than focus on the compliment, I immediately heard the quantified statement between the … Continue reading An insider peek at IBE + scroll down for exclusive coupon code available now